The Newbie Manuals

Archive for the ‘Considerations’ Category

Learning  Internet Marketing With Tutorials
Trying to start a Home Business can be a daunting task. As a “Newbie” you are considered to be the target audience for experienced marketers within the “Home Business” or “make money online” niche and as a result of this fact, you will if you have been searching for a while, be in no doubt that whenever you try to ask for some direction, you get bombarded with offers of “Join this opportunity” or “Buy this tool” all of which cost money and all come with promises of generating an income for you.

Sadly, most of these offers show only a small part of the puzzle that is Internet marketing and you soon begin to
lose heart as you spend even more money following the recommendations of these marketers.

Internet Marketing Tutorials

One of the safest ways to start, is by using Internet Marketing Tutorials which show you how to make money without spending money.

But first, you need to ask yourself a couple of questions;

• Do I have the resolve

Many times throughout your journey to success, you will find yourself asking why you are not seeing results. Your
answer must be, “because I am still learning and it takes time”.Success will come, but it does require some work on your part. You need the resolve to see it through.

• Do I have the ability to focus on a project

Internet marketers probably get more emails than anyone else on the Internet – partly due to joining various lists
when checking out different offers or new product launches and also as they build up a rapport with their customers they get even more. The problem here is that very often you can easily become sidetracked when exploring these. You need to remain focussed and not become distracted during any project you happen to be working on at the time.

These two basic questions may at first seem trivial, but they do play an important part in you making a success of

your business as you will see as you progress.

Choosing a tutorial to follow.

The best way of finding a tutorial is obviously by recommendation from someone you know who has used it.
Failing that it is pretty much trial and error. But if you are just starting out, you should only follow tutorials that don’t try to get you to purchase other tools. They are out there you just need to find them.

Once you have chosen your tutorial, you should then start to put your plan into action…..become an action taker.
You must then focus on that one tutorial until completion following each lesson as you go. It won’t be long before
you start to see success and when you do, you can then rinse and repeat to duplicate your success, or move onto
another path with another tutorial.

Make sure you remain focussed on the project in hand until you have seen it through to a satisfactory conclusion.

Traffic Generation

Once you have reached your initial goal, moving on to a specific Traffic Generation course is a good step as on
completion of this particular training, you will be able to drive unlimited amounts of traffic to your website or
sales page.

Now with your new and vast experience, you are in a very strong position to take on the challenge of high ticket
sales or maybe even become an authority and promote yourself as such offering your services to other businesses.
You just need the right tutorials, a desire to succeed and remain focussed at all times.

Wishing you great success.
Graham Maddison

It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.

SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website’s ranking on Google, Yahoo and MSN and other major search engines. These elements may be classified as:

1) On-page optimisation (all the techniques involved in manipulating page content).

2) Off-page optimisation (all the techniques involved in website promotion).

A good way to think of it is: on-page optimisation is used to promote your product, service or information. Whereas off-page optimisation is used to promote your website.

On Page Optimisation
Site Readiness – W3C Compliance:

Search engine robots do not like broken HTML code. Your rankings will suffer if your pages do not conform to World Wide Web (W3C) standards. A free online HTML validation service is available at: The W3C Markup Validation Service.

Search engines like Google now check CSS code, this must be validated also. A tool for this is available at: The W3C CSS Validation Service.

Site Readiness – Broken Links:

It should be obvious, but is often overlooked, that broken links are a problem in terms of search engine optimisation. Clearly, if the search engine robot cannot finish spidering your site, due to broken links, then some pages will not be indexed. A tool for checking broken links can be found at: W3C Link Checker.

Site Readiness – Keyword Research:

Analyzing your niche market, or business sector, allows you to create an appropriate set of targeted keywords (the most obvious ones are not necessarily the best). A free keyword tool can be downloaded from: Good Keywords – Find the best keywords for your web pages..

Page optimisation – Copywriting

Once you have decided on the appropriate keywords/key phrases for each page, you need to work these keywords into the visible text on each page to be optimised. Remember that you are writing for users, not search engines, and the text must look natural.

Page optimisation – HTML Tag Optimisation

All the appropriate HTML tags on each page should be optimised for best effect. These include:
1) Title tag.
2) Meta keyword tag.
3) Meta description tag.
4) Header tags.
Also, don’t forget the image alt tags. And very importantly the link text in your anchor tags.
Page optimisation – Build content.
Keep adding new content to your website. If necessary publish articles and RSS feeds. Google loves new content.

Off Page Optimisation
Once you have finished the on-page optimisation, your attention needs to be focused on off-page optimisation. The essential components of off-page optimisation are:

1) Link building – begin a reciprocal and one way linking strategy.
2) Directory listings – get listed in human edited directories like Dmoz.
3) Article writing – a superb way to generate one way links.
4) Blog contributions – yet another opportunity for one way links.
5) Press releases – announce your presence to the world. More one way links.

Conclusion
All of the above are essential to a successful site promotion campaign. If you wish to improve your Google ranking (the other search engines will follow), do not neglect one area in favour of another. Do it correctly. Do it all. Then watch your rankings soar.

Three Questions You Must Ask Before Working From Home

By: Nazir Daud12

More people are choosing to work from home due to increased redundancies and less job security. However, whilst the idea may, in theory, sound very appealing, there are three important questions which you will need to consider very seriously.

Working from home is not for everyone, and many people who decide to embark on such a career do not last very long. It can be a tough career choice, and not everyone can make a success of it. The following questions should be answered honestly; since they could seriously impact upon the longevity of a home based business, as well as your own health, happiness and financial security.

Why do you want to work from home? Everyone has their own reasons, but often the declared reasons are not the same as the real reasons. For some people it may be that they have experienced redundancy, or are facing increasing cuts at work which make redundancy imminent, and that the idea of becoming self employed is more attractive.

Certainly you aren’t going to get a nasty letter from your boss, or be called in to a meeting to hear bad news. However, this doesn’t in any way imply that job security is any better. Yes, you will be in control of your career, of your earnings and of your prospects, but a home business faces the same challenges as any other enterprise.

Working from home simply allows you to change your point of view, reduce your costs and be more in control of your life. If job security is your concern or your motivation, be under no illusion that working from home is not any more secure – it just puts you in the driving seat.

How will you work from home? Again, this might seem an obvious question. Almost certainly you will use your computer for most of the time, but this in itself may prove to be troublesome. Where is your computer based, for example? If it is in the living room, or a busy area of the house which sees children or family gathered, playing, chatting or watching television, then you may find it extremely difficult to concentrate on business in such surroundings.

You may have been able to concentrate on writing a CV, writing a letter, sending and receiving emails or looking information up on the internet, but being able to concentrate on such tasks for a few minutes at a time, when there is relatively little pressure can be easy. Have you considered how you would cope under such circumstances if you had to concentrate for eight hours a day, five days a week? You could easily find yourself struggling to run your business effectively because you are unable to concentrate or separate from your family.

Which hours will you choose to work? One of the benefits of working from home is that you can work flexible hours. If you have children then you may find that working whilst they are at school ideal. But have you considered how you’ll manage during the long school holidays? With almost a third of the year seeing your children at home, this could seriously upset any long term plans or earnings calculations which you have made.

Working from home can be very challenging – it requires rigorous self discipline. Having the television close by, the temptation to pop out for a walk when it is sunny, or to spring clean the house and get some of those little DIY jobs done will all seem to be very much more appealing than sitting at your computer for hours at a time.

Although many people work at home and are successful, it is not for everybody. Asking these three important questions is a start, and being honest with yourself is critical.

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Naz Daud – CityLocal Home Business Home Business Franchise Work at Home Work from Home UK Home Business Ireland Home Business